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Who We Are

Spike and Daniel founded The Standard Agency after working together for over a decade at a top production firm. Their creative partnership is built on Spike's left-brain precision and Daniel's right-brain artistry. It's an alchemy of imagination and logic for one-of-a-kind creations.

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Spike Hoban

Co-Founder, Creative Director

Spike is a perfectionist with an eye for the finer details of craft. With over a decade of experience directing projects for clients like Epic Games and Washington Post, he turns complex ideas into clear, story-driven videos with standout visuals. Featured in the likes of Forbes and The New York Times, his work has been recognized with multiple industry awards.

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Leonardo Vasquez

Art Director, Designer, Animator

Born in Venezuela, Leo started animating at age eleven and moved to the US at seventeen. Leo creates dynamic visuals fueled by curiosity and a passion for storytelling. He thrives collaborating with other creatives to turn bold ideas into unforgettable motion magic.

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Daniel Cook

Co-Founder, Filmmaker, Composer

Daniel is an Emmy Award-winning creative leader with 20 years of experience crafting stories for brands like IBM and PBS. His background includes creative directing, directing, editing, writing, and music composition. With work celebrated by Rolling Stone and The New York Times, he turns music, words, and pictures into works that inspire audiences across tech, entertainment, and higher education.

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Malia Campbell

Growth & Development

Malia has been working in the creative industry for over a decade. Her career spans marketing, branding, business development and human resources. She loves connecting people with powerful ideas, building trust with clients and helping teams bring their best work forward. She is continuously looking for opportunities that fuel growth and creativity for the organizations and people she supports.

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