The Founders
Spike and Daniel built The Standard Agency after working together for over a decade at another firm. Their creative partnership is built on Spike's left-brain precision and Daniel's right-brain artistry, in an alchemy of logic and imagination.
Spike Hoban
Co-Founder, Creative Director
Spike is a perfectionist with an eye for the finer details of craft. With over a decade of experience directing projects for clients like Epic Games and Washington Post, he turns complex ideas into clear, story-driven videos with standout visuals. Featured in the likes of Forbes and The New York Times, his work has been recognized with multiple industry awards.
Daniel Cook
Co-Founder, Filmmaker, Composer
Daniel is an Emmy Award-winning creative leader with 20 years of experience crafting stories for brands like IBM and PBS. His background includes creative directing, directing, editing, writing, and music composition. With work celebrated by Rolling Stone and The New York Times, he turns music, words, and pictures into works that inspire audiences across tech, entertainment, and higher education.